Global Brand

Jukstory

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The First Overseas Expansion of a Porridge Specalty Brand

Jukstory having the mission and the vision of introducing the Korean food into the global world fulfills its own mission and the vision through opening its branches starting in China (7 branches), continuing in America (3 branches), Japan (1 branch), Singapore (2 banches), and Vietnam (3 braches).

Jukstory is a global Korean Food Brand through the contextualization of the brand specifically of the interior and the menu based on each country and this enables catching the eyes and the tastes of the local people.

Contextualization of the Management System
Application of suitable management system according to local market changes
Concept of ‘Casual Korean Restaurant’, rather than Porridge Specialty Brand
Development of various Korean food menus besides porridge
Luxury Store Interior and Large Store Area1. Luxury Store Interior and Large Store Area
High average day sales by the influx of large customers
localization of brand
Promoting Korean restaurants as foreign brands loho
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